Although racing was high on the list of events at last weekend’s annual Goodwood Revival there was no race to travel ‘Back to the Future’ after our amazing shoot for the Tesco Revival store.
Every year Tesco recreate an entire 1960s supermarket allowing visitors to Goodwood Revival to step back in time and browse the aisles full of 1960s products in authentic period packaging. Tesco’s attention to detail is phenomenal, from packaging, to adverts, window decals, ITAB 3000 tills and staff dressed in 1960s Tesco uniforms, you really do believe you’ve been transported back in time.
Not content with just creating an amazing 1960s store, Tesco went a step further and obtained the original TV adverts for many of the vintage products on display and used their clever Tesco Discover app (Android Store | Apple Store) to allow visitors to pick up certain items, point their smart phone’s camera at it and instantly load up the 1960 advert for that product. You can even do this from within the Google tour itself, simply find a product that has this icon next to it , zoom in one or two clicks in the tour so the product fills the screen and then launch the Tesco Discover app, point it at your screen and sit back and enjoy the adverts. Give it a try, load your Tesco Discover app, choose Goodwood from the list and then point it at the following:
Bar codes may have been around in 1960 and the modern day equivalent may well be QR codes but augmented reality product recognition like that used in Tesco’s Discover App is certain a thing of the future.
We didn’t just photograph the Tesco Revival store we also captured the entire Goodwood Revival High Street enabling everyone to virtually travel back in time via Google Street View and walk around surrounded by Goodwood revival visitors all dressed in 1960s attire.
Later on in the day we also captured some unique Panospheres from select locations around the event and you’ll be able to see these on Google Maps soon.