Christmas is almost here and for this recent Google Business Photos shoot for our clients DirectionGroup really got into the Christmas spirit.

First there was the Google Street View Car, then came the trike, backpack and Google Business Photos trusted photographer and now the Christmas Street View Reindeer!

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Using Magical Christmas Google Business photos technology, DirectionGroup partnered  up with us to produce a 360º interactive virtual panoramic tour of the inside of their offices – but with Christmas twist!

For the first time ever, Street View, became Reindeer View.

DirectionGroup is a leading UK technology marketing agency and wanted  a unique concept to wish their clients (and prospects) a happy Christmas and thank them for their support over 2013.

DirectionGroup employed the services of ‘Cracker’, a real-life reindeer to lead the virtual tour around their offices. The DirectionGroup team really got into Christmas spirit and dressed up as Santa’s elves, while Mrs Claus led Cracker around the building.

The resulting project also uses the Google Maps API to allow users to interact with the ‘virtual tour story’ asking users to help find carrots to feed to the reindeer. Once all the carrots are found users are asked to fill in their name, company and email address to enable DirectionGroup to both enter them into a Christmas competition and also make a donation on their behalf to The Make a Wish Foundation.

The Make-A-Wish Foundation® UK grants magical wishes to children and young people fighting life-threatening conditions. Since being established in the UK in 1986, they have granted more than 8,000 wishes.